I’m Alex Fraysse. Executive coach, alchemist, herbalist.

The short version? I help leaders get out of their own way. The longer version involves herbal medicine, nervous system science, behavioural psychology, an ancient tradition from Gabon, and a past life in finance that nearly ate me alive. Stick around.

The Early Years

I went to Harrow. And before you make assumptions about what that means, yes, it taught me discipline and how to hold my own in a room full of ambitious people. But it also taught me something nobody put on the curriculum: I watched brilliant people crumble under the weight of expectation. Including myself. And that question, what actually drives someone, and what happens when they lose themselves in the chase, never left me.

The Finance Chapter

So naturally, I went straight into finance. Corporate banking, equity research, corporate finance. London, Geneva, Edinburgh. Every box ticked. LinkedIn looking sharp.

And inside? Completely hollow.

I was grinding through days on autopilot, collecting achievements that meant less with every win. The kind of success that looks like a highlight reel but feels like a slow puncture. Until the puncture wasn’t slow anymore.

That breaking point was the best thing that ever happened to me. Because it forced the only question that actually matters: what do I want?

The Transformation

That question took me somewhere I didn’t expect. I went deep into nutrition, herbal medicine, naturopathy. I trained in flow coaching and performance science. I studied behavioural psychology. I found the Bwiti tradition of Gabon and it changed me at a level I can’t fully put into words; cellular, spiritual, the kind of shift you feel in your bones.

And what I discovered in all of it was this: peak performance isn’t about pushing harder. It never was. It’s about aligning with how you actually function; mind, body and spirit working together instead of fighting each other.

Simple concept.

And the foundations? Those we can build faster than you think.

Who I Work With Now

Now I work with founders, directors, executives and driven professionals who’ve hit their own invisible wall. The ones who are winning by every external measure and quietly drowning underneath.

Together, we rebuild the foundation from the inside out. Nutrition, nervous system regulation, herbal medicine, mindset, breathwork, spiritual work; whatever the person in front of me actually needs.

Not a template. Not a programme pulled off a shelf.

A living, breathing plan built around who you are and where you’re going.

I’m the bridge between the science and the spirit. The guy who’ll talk to you about adaptogenic herbs and then ask you what your gut is telling you about that decision you’ve been avoiding.

And yes, I’ll probably make you laugh somewhere in between.