I’m Alex Fraysse — the Burnout & Productivity Coach specialising in ADHD C-suite, entrepreneurs and corporates suffering with burn out and productivity issues. 

I have specialties in Nutrition, Herbalism, Naturopathy, Flow & Performance, Personal Development and a lifelong explorer of what it truly means to thrive. Quite the mouthful I know, but my drive towards being of service is incredibly important to me.

My path has been anything but linear, but every twist has led me to this exact moment — guiding high performers and visionaries to unlock their fullest potential through the Aligned Action Method.

The Start of the Journey

My time at Harrow School shaped me in ways I'm continually discovering. Being part of such an ambitious, tradition-rich environment taught me to value excellence and discipline, but it also opened my eyes to something deeper. I watched classmates and myself navigate the weight of high expectations, and I became fascinated by a fundamental question:

What truly drives success, and what happens when we lose sight of who we are in the pursuit of it?

That experience planted the seeds for everything that followed. I learned that real leadership isn't just about achievement—it's about staying connected to yourself and others, even when the pressure is intense. It's a lesson that continues to guide my work today.

From Finance to Flow

My career started in finance — bouncing between corporate banking, equity research, and corporate finance across London, Geneva, and Edinburgh. I was doing everything "right," hitting all the conventional success milestones. But while my LinkedIn looked impressive, I felt completely hollowed out. I was burning through my days on autopilot, chasing achievements that left me emptier with each win.

That breaking point changed everything. I had to step back and honestly ask myself: What did I actually want? How did I want to live and work? Those questions led me down a completely different path — studying nutrition, herbal medicine, naturopathy, and flow coaching. I became obsessed with understanding how we really function at our best, both from a cutting-edge science perspective and through practices that have worked for thousands of years.

Now I work with founders, creatives, and driven professionals who've hit their own invisible walls. They're successful on paper but struggling underneath. Together, we rebuild their foundation from the inside out — combining what science tells us about peak performance with the deeper work of reconnecting to who they actually are.